Consumers spent more time on social media in 2012 than they have in the past. In fact, according to Nielsen, people spend 20 percent of their time accessing social networks through their personal computers and 30 percent of their time engaging on social channels via mobile technology. Social media sites are the most heavily visited sites compared to any other category on the web.
Internet users visit social networks for a variety of reasons. Forty-two percent of Nielsen?s respondents said they connect in order to keep up with friends, while 13 percent manage their accounts to access online business networks. The web makes it easier for social users to engage in private and professional activities in one place, and social media gives users the ability to make the most of online networking.
Don?t forget about Google+
Of course, as Contentlead has reported, most users spend their time on sites like Facebook, Twitter, LinkedIn and Pinterest, but Google+ is making a case for itself with its new Community feature. Since users cite connecting with business networks as an important aspect of their social time on the web, it?s important for these people to have places to go and speak with like-minded peers, and Google+ offers that to its members.
The network?s Community feature allows users to create public or private membership groups that Google+ members can access, contribute to and meet new people in similar industries or fields. More, members can search for discussion categories to find ongoing conversations that pertain to their direct needs, passions and interests. Google+ makes it easier for professionals to get in on industry-specific discussions, and members can come away with new insight, too. Additionally, members can share their Communities using the +1 button, so web searchers can access content, even while they?re away from their Google+ accounts.
Google+ communities facilitate social chatter
Brands can use Google+ to bring attention to their products and services. The Community feature gives business owners the chance to create online chatter about their offerings, which attracts leads and provides users with places to meet their peers. However, brands can bolster user experience in their Community pages by being active participants themselves. Posting unique content that adds to online discussions could also lead to social fan growth. Social media content can be as basic as asking the right questions at the right time to more complex website content that drives ROI. With Google+ Communities, business owners have new social capabilities that can lead to higher web conversions.
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