Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits (increased conversion rates) across their entire lead generation and sales cycle.? Benefits ranging from ranking higher on search engines, higher amount of qualified leads, more engagement during the sales process, more time spent on websites and increased brand awareness to name a few.
If one of your marketing goals is increased search engine rankings, Google, and other search engines, put more search engine ranking value on online video so video will help you move higher up on search engine rankings so prospective customers can find you.? Consumer behavior quickly reveals the power of online video on increasing lead conversion.? Immediately after viewing a company?s video, buyers are 40% more likely to visit a company?s website or contact a company via phone (eMarketer, Jan 2011).
Your website video production will also help you to nurture those leads and make them more sales ready.? Website videos let decision makers research your company on their own time and still get a direct communication from you.? The end result is that they more clearly understand the value proposition of your business, who you are as people (build relationships) and how your product or service will fit their needs.
Sales videos can also be used in deals that involve multiple decision makers and have a long sales process (six months or longer).? The goal of these business-to-business sales videos should keep multiple decision makers engaged with the sales team by giving them examples of your firms skill sets and capabilities ? just like you may do now with white papers and case studies.?Busy decision makers will appreciate your online sales video production because it will be easier, and quicker, for them to gain the insight they need in a more personal presentation.
So online video is just an integral piece of your overall sales process.
But what types of videos do you create and what fits best into your daily sales and marketing routines?? Check out this video that talks about what type of content makes for the best online videos for your company -
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